Cholayil plans an aggressive all India “Medimix” push

Bhopal: Cholayil Private Limited, is aggressively looking to offer more products under their flagship brand Medimix, besides aiming for market expansion, including exports, as it eyes sales of Rs 200 crore from the label by 2018-19. In the next year, the company will aggressively expand its footprint in Central and North India, increasing its reach to more homes across the country.

Speaking to the media here, Mr PradeepCholayil, Chairman and Managing Director, Cholayil Private Ltd said - "In coming years, between 2016 to 2019, we will focus on developing new products and enhance distribution network in the north and east markets.”



Brand Medimix has also a strong overseas presence, and the company has recently forayed into the US market and is betting big on the market to expand sales from overseas market, which contributes 25% to its total revenues. "We are now expecting a higher business volume from the US market. We are looking to have 40% sales from exports in the next three years," Mr PradeepCholayil added. The Middle East is the largest market for Medimix, which has also presence in South-East Asia and is planning to enter Japan, he added.

From humble beginnings in South India dating to 1969, brand Medimix has today grown to become a force to reckon with across India. With four variants of soaps, face wash, hygiene wash, Medimix products are available across the length & breadth of the country both in the retail outlets as well as in the online medium.



All products of brand Medimix are a comprehensive body care offering & are natural in their composition. With formulations that are derived from ancient Ayurveda, each product of Medimix has nourishing, therapeutic & curative properties.



About Cholayil
Carrying on the rich tradition of reaching the benefits of natural health care and Ayurveda, Chennai headquartered Cholayil, are makers of the Medimix brand of products, a household name in parts of the country. Cholayil’sMedimix is now the largest selling Ayurvedic soap in the world. The company is now rapidly expanding its distribution reach north of the Vindhyas in India, and to many overseas countries.


Comments

Post a Comment

Popular posts from this blog

Wallfort city in Raipur Designed by India’s leading architect Hafeez Contractor

Image
Wallfort City redefines pleasure of living Wallfort City to change equation of real estate in Chhattisgarh Raipur: Wallfort group the renowned name in the field of real estate are all set to change the dynamics of the luxurious living by gifting the state one of its kind ‘WALLFORT CITY’ which is perfect combination of outstanding architecture and individuality . Designed by India’s leading architect Hafeez Contractor ,Wallfort City has unparallel simplicity mixed with the harmony of comfort and design. It is a perfect destination for those who look for higher and simpler pleasures of life. Styled on the lines of finest international properties, Wallfort City has an outstanding community design with 175 bungalows sharing 25 acres of lush green landscape along with a relaxing and a recreational club house right at its centre. Wallfort City is a landmark destination in the modern day Raipur, a creation that brought with it a new perspective on living. Mr Sanjay Golec
Read more
Image
DR. JAMUNA PAI’S SKINLAB LAUNCHES THEIR FIRST CLINIC IN RAIPUR India’s most sought after Cosmetic Physician –  Dr Jamuna Pai  –  is in​ Raipur​ on  July 28th, 2017  to launch her first clinic in the city –  SkinLab by Dr Jamuna Pai . Situated at  ​Devendra Nagar, SkinLab boasts of State of the Art clinic with spacious rooms for various treatments. Treatments offered include permanent laser hair reduction, professional peels, advanced medi-facials, anti- ageing techniques, PRP (US FDA Approved), acne treatments, skin resurfacing, dermal therapies (facials and cleanups), pigmentation treatments  and  many other modern skincare solutions. Dr. Jamuna Pai has ​six​ clinics across Mumbai, Delhi​,​ Pune​ and Bengaluru, as well as a training academy for doctors and aestheticians. She is a skin expert and columnist for leading national and international publications and her legacy includes the top-brass of Bollywood as well as grooming winners of the Miss India pageant for 2
Read more
Image
13 th Annual State Conference of Raipur Obstetrics& Gynecological Society Raipur commemorate ·          More than 200 doctors from all over the state participating ·          Focus on how to educate doctors to sensibly handle the medical emergencies during pregnancy to curb the direct and indirect causes of maternal mortality ·          Addressed the decision dilemmas such as a repeat C-section is not always necessary in second chance if the first one is C –section and vaginal birth can be offered if found appropriate. ·          Update on new vaccination during pregnancy ·          Live operative workshop held at Mekahara for better understanding A large number of pregnant women are at risk during their journey towards motherhood. 13th Annual State Conference on “High-Risk Pregnancies and Critical Care in Obstetrics” elaborate on how primary to tertiary set up can manage the emergencies in pregnancy and provide critical care in Obstetrics is b
Read more