Swiss Military brings 2015 to a successful close with an entry into Raipur
New Year 2016 to see the company foraying intoTier-II and Tier-III Indian cities

Raipur,December 16, 2015: With aggressive plans to swiftly expand across all major Tier-II and Tier-III cities,Swiss Military, one of the world’s fastest growing lifestyle brands, makes its entry into Raipur withits latest collection of handy travel chargers & selfie sticks, along with new-age travel bags, sunglasses and unique leather accessories.



The emphasis on retail expansion in Tier II and Tier III cities is growing exponentially. There is a new dawn of realization among brands regarding the consumption power and high brand perception present in smaller cities. Anuj Sawhney, Managing Director, Swiss Military Worldwide said, "Tier II Indian cities are catching up with the metros in terms of online purchasing and for us, these cities are as important as any other metro market.

“Keeping this in mind, we have launched our latest luxury lifestyle products, designed to suit specific preferences of consumers in Raipur. We recently celebrated the opening of its 700th shop-in-shop store (including all major Large Format stores) pan-India. As part of our future plans for India, we intend to open 160 Franchisee and 11 company owned stores to continue the robust growth trajectory in the Indian sub-continent and Raipur plays a vital role in that growth plan,” added Anuj.



Swiss Military products are designed for perfection in style, aesthetics, usability and affordability and follow global Swiss quality mandates and precision standards. The brand is home to a variety of products namely hard and soft top luggage suitcases, laptop trolley bags, passport holders, universal adapters, travel organizers, multi-purpose tools, portable chargers and multi-utility keychains among other products.The brand new collection is priced in the range of INR 600 to INR 13,000, and will be available in leading stores. Details can be viewed at shop.swissmilitaryworldwide.com .

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