Cholayil plans an aggressive all India “Medimix” push Bhopal: Cholayil Private Limited, is aggressively looking to offer more products under their flagship brand Medimix, besides aiming for market expansion, including exports, as it eyes sales of Rs 200 crore from the label by 2018-19. In the next year, the company will aggressively expand its footprint in Central and North India, increasing its reach to more homes across the country. Speaking to the media here, Mr PradeepCholayil, Chairman and Managing Director, Cholayil Private Ltd said - "In coming years, between 2016 to 2019, we will focus on developing new products and enhance distribution network in the north and east markets.” Brand Medimix has also a strong overseas presence, and the company has recently forayed into the US market and is betting big on the market to expand sales from overseas market, which contributes 25% to its total revenues. "We are now expecting a higher ...